
PORTRAITS OF A CITY, ONE STORY AT A TIME.
OF LONDON is an independent publishing house, creating beautifully crafted books that capture the people, places and culture of London today.
Each title explores a different side of the city. From the pets we share our lives with to the cocktails we drink, the places we call our own and the people who make London what it is.
Behind every photograph is a person, a place or a story worth remembering. Together, they create a portrait of London at this moment in time, and a record of the city for generations to come.
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THE ART OF THE BOOK
We believe some stories deserve more than a moment on a screen.
Every OF LONDON edition brings together original photography, considered design and the finest materials, with an uncompromising attention to detail.
Created with love, each book is a celebration of visual storytelling and beautiful craftsmanship.
The result is a collection of luxury coffee-table books, designed to be treasured in the home, shared and enjoyed for generations.
A NOTE FROM THE FOUNDER
I have always believed that the most interesting stories are often the ones happening right in front of us.
I began publishing books more than twenty years ago, celebrating independent businesses and the people behind them. What interested me most wasn't simply the businesses themselves, but the personalities, relationships and stories that gave each place its character.
When I came to live in London, I found myself drawn to the city beyond its famous landmarks and familiar images. What fascinated me were the people who make it their home, the places that mean something to them and the countless stories that give London its character.
OF LONDON grew from a desire to capture some of those stories.

The Pets of London was our first book. What began as a celebration of the relationship between Londoners and their pets became something much more. Through the people I met and the stories they shared, I discovered a wonderful sense of friendship, community and belonging.
It also made me realise how many other aspects of London were waiting to be explored, each with its own people, places and stories.
And so, one book became the beginning of a Collection.
I don't know what London will look like twenty years from now. And perhaps that's part of what makes creating these books so meaningful to me.
My hope is that, as the years pass, the Collection will become more than a series of books. That each volume will offer a glimpse of London as it once was, preserving something of its character for future generations to discover.
Because ultimately, OF LONDON is about more than a city.
It's about the people, the places and the lives that are lived here.
Paul Madison
Founder & Publisher
